Loyal to Local Gift Guide

Posted: November 24, 2021

We're fiercely loyal to our local businesses, and we know you've probably shared pride in showing your small businesses love too. Visitors come to Central MA for our uniquely curated shops, one-of-a-kind artisan-crafted collectibles, and locally-made goods. We've compiled our best shopping itineraries, gift lists, and a holiday gift market guide to help plan your next outing in the region.

Discover Shopping Itineraries

Worcester Women-Owned Shopping Trail

More than 33% of businesses in Massachusetts are owned by women. To celebrate the boss-women on our region, we’ve created a Women-Owned Shopping Trail that will have you visit a choice selection of businesses run by some of the fiercest females in Worcester. Featured above, left to right: The O Shop, Annie's Book Stop of Worcester, & Ed Hyder's Mediterranean Marketplace.

The Ultimate Holiday Shopping Adventure

With 39 stops, this ultimate holiday shopping itinerary will keep you busy and take you all across the Central MA region. If that sounds intimidating, browse the list and pick your own stops! On our Visit Widget app, you can also check out local events and dining options along your route. Featured above, left to right: Joe's Albums, Lake Road Living & LuLu's Jewelry & Gifts.

Where to Buy Winterwear

New England is known for cold, snowy winters, so you've got to layer up to stay cozy. The holiday season is a great time to gift your loved ones (or yourself) new winterwear, from wool sweaters to snow jackets (for you or the dog), this guide highlights your options. Featured above, left to right: Wachusett Mountain Ski Area ShopQuite Fetching Barkery and Pet Boutique, & The Tinker's Cart.

Discover Holiday Markets

Black Friday & Small Business Saturday Weekend

Featured above, left to right: Redemption Rock Brewing Co. Holiday Craft Fair (previous year), Clay Bae by Gina at The Market at Timberyard Brewing Co., & C.C. Lowell Art Supply and Custom Framing

Nov. 26th-28th at Worcester Center for Crafts in Worcester, MA: The Holiday Festival of Crafts event is from 10AM-5PM Saturday and 11AM-4PM on Sunday. Note, there is a $5 per person admission at the door.

• Nov. 26th-28th at Sturbridge Host Hotel & Conference Center in Sturbridge, MA: Visit the Country Folk Art show & Artisan Market Friday & Saturday 10 AM till 5 PM, Sunday 10 AM till 3 PM.

• Nov. 27th at Redemption Rock Brewing in Worcester, MA: Celebrate with shopping and libations at The Holiday Gift Market from 11am - 3pm.

• Nov. 27th at C.C Lowell in Worcester, MA: From 12-4pm, come meet local artists and makers, find the perfect gift, and you might even be inspired to pick up art supplies to make your own creations! The Mini-Merry Market will pop up at C.C. Lowell each Saturday through Dec. 18th.

• Nov. 27th: at Artifakt Supply in Worcester, MA: Discover local artists and shop for your own supplies with discounts on spray paint, ink and apparel during this Small Biz Saturday Craft Fair.

• Nov. 27th: at The Spaulding R. Aldrich Heritage Gallery in Whitinsville, MA: The Artful Home - Exhibit and Holiday Shop is open Small Saturday from 11:00 AM - 3:00 PM. In December you can visit Wednesdays & Thursdays 1:00-7:00 PM and Fridays 1:00-4:00 PM.

• Nov. 27th-28th at Timberyard Brewing in East Brookfield, MA: The Market at Timberyard is a great place for gifts and freshly baked goods! Visit between 11-3pm over the Thanksgiving holiday weekend and on Saturdays and Sundays through December.


• Dec. 4th & 11th at The Farm at SummitWynds: Lavendar lovers, this one's for you! Check out the Holiday Shopping & a Visit from Santa on The Farm from 10AM-1PM where you can also have your kids photographed - the lovely, festive backdrop is shown above.

• Dec. 5th at The Grafton Municipal Center in Grafton, MA: Discover local jewelry, charcuterie boards, and more at this Craft & Vendor Fair. While you're in town, see Santa on the Common!

Discover Locally-Made Gifts

Handmade Holidays Gift Guide

We highlighted dozens of shops and artisan-made gifts during the 2020 holiday season in our Handmade Holidays Gift Guide. If you're looking for one-of-a-kind, this list is for you! Featured above, left to right:  Worcester Center for Crafts Gift Shop, Vaillancourt Folk Art, & Alan James Co. at Worcester Public Market.

Shop Black-Owned Fashion Brands

Celebrating Black-owned businesses in Worcester’s fashion scene, this article highlights where to go for designer gowns, accessories, streetwear, custom creations and one-of-a-kind knits. Featured above, left to right: Demoiselle AccessoriesProdigal Pieces, & Danquah's Home Of Fashion.

Shop Local Flavors

A bottle of wine is a classic gift for the host of a holiday party. Or perhaps your crowd is more into hops. Either way, wineries and breweries are aplenty in Central MA, and you can find all of them hereFeatured above, left to right: Ragged Hill Cider CompanyHardwick Vineyard & Winery & Sail to Trail WineWorks.

Discover Daily, Growing Gift Guide on Social

Follow along on Instagram, where we're sharing gift ideas in our stories throughout the holiday season! Catch up on what you missed in our 'Gift Guide' Highlight, and you can screenshot our templates to shout out the shops you love the most!

Discover Our Directory

Our Shopping directory will connect you with retailers across the region. Featured above, left to right: Mrs.Moriconi's Ice CreamAlternatives for Health Herbal Apothecary, & Bedlam Book Cafe

However you decide to #ShopCentralMA - let us know! Tag us @DiscoverCentralMA on Facebook and Instagram, or @VisitCentralMA on Twitter.