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Uncover Shopping Itineraries

Worcester Women-Owned Shopping Trail

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More than 33% of businesses in Massachusetts are owned by women. To celebrate the boss-women in our region, we’ve created a Women-Owned Shopping Trail that will have you visiting a choice selection of businesses run by some of the fiercest females in Worcester. 

The Ultimate Holiday Shopping Adventure

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With 39 stops, this ultimate holiday shopping itinerary will keep you busy and take you all across Central Massachusetts. If that sounds intimidating, browse the list and pick your own stops! From Sensory Station Toys to Thyme Herbal Apothecary, there's a spot to peruse for every giftee on your radar. With our Visit Widget, you can also check out local events and dining options along your route. 

Where to Buy Winterwear

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New England is known for cold, snowy winters, so you've got to layer up to stay cozy. The holiday season is a great time to gift your loved ones (or yourself) new winterwear, from wool sweaters to snow jackets. This guide highlights an array of local options. 

Handmade Holidays Gift Guide

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We highlighted dozens of shops and artisan-made gifts during the 2020 holiday season in our Handmade Holidays Gift Guide. If you're looking for one-of-a-kind, this list is for you! 

Shop Black-Owned Fashion Brands

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Celebrating Black-owned businesses in Worcester’s fashion scene, this article highlights where to look for designer gowns, accessories, streetwear, custom creations and beautifully curated knits. 


Find Local Flavors

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From a celebratory bottle to a flight with a friend, peruse Canal District Wines for holiday celebrations of every sort. Both wineries and breweries are aplenty in Central Massachusetts, of which you can find a full list here


Peruse Holiday Markets

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Nov. 4 at Worcester Technical High School

Over 40 vendors and students display their creations at the Craft Fair.

Nov. 10 & Nov. 11 at Vaillancourt Folk Art

Celebrate the start of the season with a traditional German outdoor market—the Vaillancourt Christkindlesmarkt & Artisan Show—in Sutton, a quintessential New England town. 

Saturdays Nov. 25 to Dec. 23 at Timberyard Brewing Co.

The Winter Market at Timberyard is back in East Brookfield with gifts and freshly baked goods.

Nov. 24 to Nov. 26 at Worcester Center for Crafts

The Holiday Festival of Crafts transforms the place into a European-style holiday marketplace (+$5 admission).

Nov. 24 to Nov. 26 at Sturbridge Host Hotel & Conference Center

Visit the Country Folk Art Show & Artisan Market Friday & Saturday from 10 am til 4 pm and Sunday 10 am to 3 pm.

Dec. 3 at The Grafton Municipal Center

Take a peek at artisan goods, wood items, photography, jewelry, soap/scrubs, spices and more at the Holiday Craft & Vendor Fair from 10 am through 2 pm. 


Follow Our Growing Gift Guide on Social

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Follow along on Instagram, where we're sharing gift ideas throughout the holiday season! Catch up on what you missed in our 'Gift Guide' Highlight, and screenshot our templates to shout out the shops you love most.


Discover Our Directory

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Our Shopping directory will connect you with retailers across the region. Featured above, left to right: Mrs.Moriconi's Ice CreamAlternatives for Health Herbal Apothecary and Bedlam Book Cafe

However you decide to #ShopCentralMA - let us know! Tag us @DiscoverCentralMA on Facebook and Instagram, or @VisitCentralMA on Twitter.