Welcome to
Central Massachusetts
Endless adventures await in Central Massachusetts. Located in the heart of New England, the region welcomes visitors to explore historic treasures, museums, parks, botanical gardens, and wildlife sanctuaries. Catch a WooSox game or a Holy Cross matchup at family friendly prices. Plan an outing with activities for the whole crew. Check the calendar for seasonal events celebrating food, music, arts, makers, and traditions.
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What's Happening
March Events on Our Radar
Central Massachusetts is reaching for the stars with a slate of Dr. Robert Goddard centennial events honoring the father…
Your Central MA Après Ski Guide
If you’re part of the uninitiated, “après ski” is a French way to describe your social plans…
11 Museums in Central Massachusetts to Visit!
EcoTarium 222 Harrington Way, Worcester Get in touch with nature and view some gorgeous fall foliage at the same time. In…
Top Places to Experience Spring Bloom
Discover a locally grown pop of color in every corner of the region. New England Botanic Garden at Tower Hill New…
Upcoming Events
View All Events"Vitamin Chlorine" Art Exhibition at Worcester State University
- Apr. 4th, 2026
- Worcester State University
In "Vitamin Chlorine," artist Aaron Brodeur works across painting, sculpture, and hybrid forms to organize the chaos and overstimulation of a world that has…
Bank of America Museums on Us Offers Free Admission The First Weekend of Every Month
- Apr. 4th, 2026 - Sep. 5th, 2026
- EcoTarium
Bank of America, Merrill and Bank of America Private Bank cardholders can receive FREE general admission to cultural attractions the first weekend of every month…
Bank of America Museums on Us® Offers Free Admission the First Weekend of Every Month
- Apr. 4th, 2026
- EcoTarium
Bank of America, Merrill and Bank of America Private Bank cardholders can receive FREE general admission to cultural attractions on Saturday, May 3rd and Sunday…
Botanical Tattoo at New England Botanic Garden
- Apr. 4th, 2026 - Jul. 12th, 2026
- New England Botanic Garden at Tower Hill
Botanical Tattoo is where nature meets needle—an electrifying celebration of plant life and the art of tattooing. From delicate wildflowers and timeless roses to…
Clark Baseball vs. vs Salve Regina
- Apr. 4th, 2026
- Clark University Athletics
Cheer on the Cougars on their home field as they take on Salve Regina in this doubleheader!
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Travel, tourism, and hospitality are important industries supporting the Central Massachusetts economy. From lodging and dining to transportation and fuel, local businesses rely on loyal visitors to the region.