Discover Central Massachusetts is a dynamic and entrepreneurial convention and visitors bureau that represents 35 cities and towns in Central Massachusetts. Formed in 2015, the organization is governed by a 28-member Board of Directors, comprised of professionals representing the tourism and hospitality industry. The primary purpose of the bureau is to undertake activities and make promotional investments that lead to or directly support an increase in tourism revenue in the region and other benefits inherent with a vibrant and growing visitor economy.
Travel, tourism, and hospitality play a tremendous role in the region’s economy. Tourism is the third largest industry in the Commonwealth of Massachusetts. The economic impact of tourism in Central Massachusetts region is more than $570 million.
The Central Massachusetts’ tourism industry is boosted by a number of well-known and popular attractions, including the DCU Center Arena and Convention Center, Old Sturbridge Village, Southwick’s Zoo, Worcester Art Museum, EcoTarium, Hanover Theatre for Performing Arts, New England Botanic Garden at Tower Hill, Indian Ranch as well as a number of campgrounds and outdoor recreation areas, such as Wachusett Mountain, Lake Quinsigamond, Purgatory Chasm, and Blackstone Valley Heritage Corridor. The region is best known for its rich colonial history and New England charm, from orchards and farms to festivals and antiques shops. New England’s second largest city—Worcester—combines the historic charm with an urban vibe, offering visitors the conveniences and attractions of a thriving metropolis. The region is also home to a number of conference centers, unique booking venues, hotels, shopping, dining options, and over a dozen of colleges and universities.